BIOGRAPHY
YC MGMT is a dynamic Talent agency born from the innovative vision of YNG CPTN SOUND. Rooted in a passion for merging fashion, music, and arts, YC Mgmt represents a new era of talent management and creative collaborations. We specialise in nurturing diverse talent across modelling, music, and the broader arts scene, offering a platform for bold, authentic voices.
Our agency thrives on fostering meaningful connections between emerging creatives and leading brands, bringing visions to life through a unique blend of culture, style, and sound. At YC Mgmt, we believe in empowering individuals to transcend traditional boundaries, shaping the future of the creative industry.
THE FOUNDER YNG CPTN
With over a decade of experience spanning across the fashion industry, Chris Reid—also known as YNG CPTN—brings a wealth of expertise to YC MGMT. His career includes an impressive portfolio in modeling, photography, creative direction, and talent scouting. Having collaborated with many high-profile brands such as Ted Baker, Moss Bros, Gym Shark Adidas Nike, BAPE, Levi’s, Footasylum, Men’s Health and more. Chris understands the demands of the fashion industry and how to navigate talent through various creative opportunities. His work behind the camera as a published photographer and in creative direction has given him a sharp eye for visual aesthetics, making him an expert at guiding and elevating emerging talent.
In addition to his modeling career, Chris’s time behind the camera as a published photographer and his work as a creative director have given him a unique understanding of visual storytelling. His scouting experience, most notably during his time at Nevs Models, where he also assisted in building their Talent board, further amplifies his talent for identifying and nurturing emerging models. YC MGMT is a reflection of Chris’s passion for fostering fresh talent and driving their careers forward with a personalized, hands-on approach.